Showing results for "edwards" in Business

Edward Louis Bernays (November 22, 1891 - March 9, 1995) was an American pioneer in the field of public relations and propaganda. A nephew of Sigmund Freud, Bernays touted the idea that "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." His books include Crystallizing Public Opinion (1923), Propaganda (1928), Public Relations (1945) and The Engineering of Consent (1955). The following recording was made in 1986.

In this autobiography-memoir are my historical reminiscences of the rich and famous from 1930 through 2015.

Edward de Bono and the Mechanism of Mind is a study that features one of the greatest think tanks of our time. Born in 1933 in Malta, he has been a training expert, corporate consultant, writer, and philosopher of world renown for decades. He has been a corporate consultant for DuPont, Exxon, Shell, Ford, IBM, British Airways, Ciba-Geigy, Citibank - to name a few. Unlike many other corporate training experts, Dr. de Bono went way beyond the job of a corporate trainer, and is to be considered a true business philosopher and conceptualist. His research on perception and the memory matrix of the human brain has had a decisive impact upon accelerated learning. Dr. de Bono is the creator of many creativity-boosting games and training programs, among them the concept of "lateral thinking" and the "Six Thinking Hats" brainstorming technique. In various countries, governments use his techniques in primary schools and high schools for boosting the creativity and learning skills of their students.

Die amerikanischen Großindustriellen des späten 19. und frühen 20. Jahrhunderts: Waren sie Räuberbarone oder Philantropen? Clevere Geschäftsmänner auf jeden Fall! Hier die Geschichte der Ölbarone Harry Sinclair und Edward Doheny.