Showing results for "barton" in Sales & Selling

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

This new release on negotiation provides you 13 simple principles, refined over decades of real-world negotiations, that will improve your interactions and outcomes when dealing with anyone from Wall Street to Main Street. You don’t need to belong to the world of business in order to successfully employ the art of negotiation. Don’t Forget to Ask is a comprehensive collection of time-tested principles of negotiating that can be learned, perfected, and applied to virtually any situation with anyone.