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In Dante’s Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs, too, walk through a hellscape of risk so they may create wealth, freedom and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape. Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional realism and the stories of ordinary entrepreneurs.

Imagine you are winning in the market, your team is excited and motivated to bring you their unique ideas, and you are attracting and keeping the best people. In this book, you will discover how to create unstoppable innovation, agile and transparent teams, increase retention and engagement, increase your team's influence and confidence with sales, create solutions-oriented teams who get results fast, develop differentiated products and services, and harness the power of the unconventional to achieve exceptional results.