Showing results for "We" in Direction & Production

Discover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars. Audience-ology takes you to one of the most unknown places in Hollywood—a place where famous directors are reduced to tears...

Despite increasing corporate mergers and bottom-line thinking, the entertainment business will never function like a bank or an insurance company because it is an industry rooted in imagination. Rules are meant to be broken. The best work is often produced in an environment where plans change by the minute and nothing seems to make sense. To wit, those who choose this profession must alter preconceived notions of work itself, sometimes discovering that fantasy and horror describe both movie genres and life on the job.