Showing results for "Titanic" in Marketing & Sales
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Unabridged
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In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Release date: 21-10-22
- Language: English
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