Showing results for "The Street" in Consumer Behavior & Market Research

A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it. GOING PUBLIC is a character-driven narrative centered on the last five years of...

Unlock the secrets of buyer psychology and transform your online marketing with Sell Smart Online: Using Buyer Psychology to Drive Consistent Sales Growth. This comprehensive guide walks you step-by-step through proven strategies to capture attention, build trust, and convert prospects into loyal customers—all tailored for today’s competitive digital landscape.

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.