Showing results for "The Handbook" in Business Development

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

The world needs excellent Chief Risk Officers. Managing risk matters. It matters to organisations, who need systematic, appropriate controls that don’t stifle them. It matters to the public, who need to trust their institutions. However, most of all it matters to people: to their lives and livelihoods. When risk management fails, there are almost always consequences faced by the innocent. The CRO role is complex. It requires a grounding in all of the functions of an organisation, from product management to technology to sustainability.

Is perfectionism a good thing, or does it get in our way? In The Perfectionist's Handbook, clinical psychologist Jeff Szymanski helps listeners navigate their way out of the "perfectionism paradox": If your intentions are good (wanting to excel) and the outcomes you want are reasonable (to feel competent and satisfied), why would perfectionism backfire and result in unhappiness and stress? Learn when perfectionism will pay off, and when and why it sabotages you.

B Corps are part of a global movement of more than 2,700 companies in 60 countries that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This audiobook is the authoritative guide to the what, why, and how of B Corp certification.

While happiness science is advancing rapidly, and governments and organizations are creating indices for measuring happiness, there is little practical information on how to create policy to advance happiness. Drawing from a deep well of expertise and experience, The Happiness Policy Handbook is the first step-by-step guide for integrating happiness into government policy at all levels.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

How to articulate and assess what success looks like. The Social Profit Handbook offers those who lead, govern, and support mission-driven organizations and businesses new ways to assess their impact in order to improve future work rather than merely judge past performance. Drawing upon decades of leadership in schools and the foundation and nonprofit worlds, author David Grant offers strategies that help organizations take assessment back into their own hands, and improve their work as a result.

Join a Growing Movement: Learn how you can join a global movement to redefine success in business, led by well-known icons like Patagonia and Ben & Jerry's, disruptive upstarts like Warby Parker and Etsy, and recently covered by The New York Times, The Economist, The Wall Street Journal, Inc., and Entrepreneur.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems.

Organizational change can be a complex process, requiring guidance and support throughout in order to deliver the end product successfully. Unfortunately, 70% of businesses fail to deliver transformational change successfully, repeating familiar mistakes over and over again. The Art of Transformational Change: A Handbook for Managers and Leaders provides invaluable step by step advice on how to get it right.

Today, in corporate world, everyone is talking about Scrum. Major companies like Amazon, Google, Microsoft, IBM, Deloitte, American Express, and many more have adopted Scrum concepts. This audiobook is written to provide a simplified guide to you such that you can familiarize yourself with the most popular Agile process framework to build complex software products. Scrum is widely defined as an iterative or incremental process framework to build complex products of highest possible value. It is an incremental approach to develop a product through successive improvements.

Adding Profit by Adding Purpose: The CFO's CSR Handbook makes a compelling case that effective corporate social responsibility programs can increase profit and provides three clear models for implementation.