Showing results for "The Game" in New Business Enterprises

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators. 

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events - the invention of the Apple personal computer was another. In this book, John Sculley - former CEO of both Pepsi and Apple - claims we are in an era that is giving birth to numerous groundbreaking events and inventions - moonshots - that will change the way we live and work for generations to come.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

It's become accepted wisdom that established companies can't build and scale new ventures the way startups can—after all, startups are lean and agile, while incumbents are too big, slow, and inflexible. But that's nonsense, and it's time to challenge that idea. Linda Yates, the founder and CEO of Silicon Valley-based Mach49, argues that to thrive, companies can and must harness their power—their ideas, talent, data, cash, resources, channels, and customers—to build a portfolio of game-changing ventures and beat the startups at their own game.

Starting a semi-professional sports team can be both exciting and challenging. "It's Game Time!" is your essential guide to turning your passion for sports into a successful organization. This book covers everything you need to know, from defining your team's vision and mission to securing funding and managing operations. With practical advice and real-world examples, you'll learn how to recruit players, negotiate contracts, and develop strong community ties.

The Stupid-Looking Part is the brutally honest guide to the awkward, embarrassing, underappreciated stretch that almost every breakthrough passes through before it works.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

The Maverick Method offers a simple, step-by-step guide to launching your business that will help small businesses thrive and win the start-up game. New entrepreneurs fall in love with the idea of starting their own business. The problem is they're in love with the concept of running a business and often times know little about what it actually takes to successfully run a start-up. Serial entrepreneur Matt Swyers and his companies have helped over 100,000 businesses to get their start and developed a step-by-step approach to launching a successful start-up.