Showing results for "Tell" in Forecasting & Strategic Planning

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Most organizations understand that a podcast is an essential part of their communications strategy. This audiobook contains a proven step-by-step approach to guide you in making a successful podcast to tell your organization’s story. Veteran podcast producer Blake Althen goes into detail on everything from the right recording setup for you to top level strategy like defining success, setting expectations, and how to develop content.

Ever wonder how to become a CEO? Or ever wonder what CEOs do? Or have you ever just wondered why this sounds like a bunch of BS being shot to you when you inquire about the job? For those of you who want the unabashed words from a CEO himself, this is the book for you. Unapologetic. Unashamed. Mr. Will Roundtree puts the bullshit to the side to tell you “....the shit they don’t tell you”.