Showing results for "Stories" in Customer Service

Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers. The 10 Golden Rules of Customer Service represents the costly mistake of removing customer satisfaction from the bottom line. 

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.

Sales Success Stories - 60 Stories from 20 Top 1% Sales Professionals is a powerful collection of the tales of triumph - and failure - from 20 amazing sales MVPs. Divided into four motivating sections covering mind-set, relationships, sales careers, and sales processes, this audiobook will show you how high achievers sustain stellar results on a daily basis.

№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann.

Brought to you by Penguin. For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a...

This audiobook is a confession about how one man decided to start a business, knowing nothing about how to start or manage one. He was “helped” by the annual crises that struck both the country and the world. It’s a story about how it all happened — the discoveries he made, the rules he learned, and what kept him standing and moving forward - and to succeed. For everyone who finds this journey interesting.

Are you frustrated by a stagnant sales career? Rebecca Kilday was too until she developed an innovative sales process that changed everything for her business. In Confessions of a Sales Professional, the author shares relatable stories of professional loss and growth, and introduces the listener to Sell INSPIRED, an 8-step sales process guaranteed to reignite any stale sales career.

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital...

What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).