Lilliput Land

How Small is Driving India's Mega Consumption Story

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About this listen

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

Rama BijapurkarRama BijapurkarRandom House Audio

Business Development & Entrepreneurship

Consulting

Consumer Behavior & Market Research

Customer Service

Economics

Macroeconomics

Marketing & Sales

Innovation

Business Development & Entrepreneurship Consulting Consumer Behavior & Market Research Customer Service Economics Macroeconomics Marketing & Sales Innovation

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