Showing results for "Stories" in Small Business

SCALING YOUR STORY is not written from the comfort of certainty. It is written from the memory of long days that blurred into longer nights, from a business that looked successful on the outside but felt heavy on the inside. There was a time when Brian Keane believed working harder was the answer. More hours. More content. More effort. But the truth revealed itself slowly growth doesn’t come from doing more, it comes from doing the right things, in the right order, with the right structure behind them.

Start-Up Nation addresses the trillion dollar question: How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources - produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada, and the UK?

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

The diary of a bookseller who left Florence to open a tiny bookshop on a Tuscan hill - and in doing so, inspired a nation. 'Like Chocolat meets Penelop Fitzgerald's The Bookshop, set in the Tuscan hills . . . Delightful' Mail on Sunday 'Pure bliss' The Times 'A work of significant beauty...

Worried about presenting your business opportunity to prospects? Here is the solution. The two-minute story is the ultimate presentation to network marketing prospects. When our prospects see the big picture, they make decisions immediately. No more "I need to think it over" objections. In less than two minutes, our prospects will move forward, ready to join. This presentation requires no flipcharts, videos, research reports, testimonials, PowerPoint slides, or graphics. All it takes is a simple two-minute story that we customize for our prospects.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

USA TODAY BESTSELLER | WALL STREET JOURNAL BESTSELLER Includes live, archival audio footage documenting the eras of In-N-Out—perfect for In-N-Out superfans! Discover the official story of In-N-Out Burger––how three generations have created a thriving, family-owned company, why its fans are...

From the harsh steppes of Mongolia to the boardrooms of today, one leader's principles have stood the test of time. But this isn't just another business book rehashing ancient wisdom. This is the story of how a young outcast transformed himself into history's greatest empire builder—and what his methods can teach us about navigating our own path to success.

Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available.  

Dave Portnoy's unpredictable rise to fame and fortune didn't happen overnight. And as Barstool's Kevin Clancy explained, "It'll never happen again." From handing out newspapers alone in a dirty subway station, to selling his digital media company for half a billion dollars, and then buying it back for $1, Portnoy's twenty-year, controversy-filled Barstool Sports adventure is one you have to hear to believe.

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world. 

When Grant Foster, a burned-out former Navy officer turned small-town manufacturer, hits rock bottom, he’s on the brink of losing everything—his business, his health, and the community that depends on him. StratCore Dynamics, once a promising supplier of high-precision drone components, is crumbling under late shipments, frustrated employees, and government pressure. But everything changes in “Two Seconds.” After an unexpected encounter with a mentor who challenges everything Grant believes about leadership, improvement, and himself, Grant begins an unlikely journey.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

In 2012, fiction author Monica Leonelle made a life-changing decision to learn to write faster. Through months of trial and error, hundreds of hours of experimentation, and dozens of manuscripts, she tweaked and honed until she could easily write 10,000 words in a day, at speeds over 3,500 words per hour! She shares all her insights, secrets, hacks, and data in this tome dedicated to improving your writing speeds, skyrocketing your monthly word count, and publishing more books.

 Leading on the Frontline brings humanitarian leadership into the boardroom, giving business leaders a powerful lesson in engagement, motivation, inspiration, and innovation. Drawing upon a lifetime of humanitarian work in some of the world's most difficult places, author Linda Cruse shares stories from the front line that illustrate how to dig deep, inspire, thrive, and more.  

Turn a tight business budget into explosive growth with proven marketing case studies that actually drive sales. Whether you are brainstorming on your morning commute or planning a quarterly launch, this practical guide prioritizes actionable strategies over abstract theory. Dive into the honest...

Fuel your commute with gritty startup stories of ordinary people turning shoestring budgets into profitable empires. Experience the cinematic highs and cash flow crises of bootstrapping a company from a cramped apartment to the boardroom. This immersive listening experience delivers the exact...

With this book, you'll learn to tell the eight essential stories guaranteed to engage, influence, and inspire your customers, colleagues and clients. Recognize the amazing stories waiting to be uncovered; stories that will boost your business and build your profile. Master the powerful art of storytelling to connect with people authentically, make the sale and seal the deal, then broadcast your stories using both traditional platforms and the most powerful social media tools. Power Stories is your essential guide to harnessing the awesome power of a well-told story.

Your story gives you a unique advantage to build your brand or business—if you tell it well. More than simply what’s happened to you, it is everything that has shaped the Meaningful Message burning deep within you—at the soul level. In Your Story Advantage, Bill Blankschaen shows a proven path to build your unique Story EcoSystem™ and unlock the power of your story in today’s knowledge economy. You’ll be empowered to . . .

Have you ever had an idea? Could it change the world? Where do you go first? What will be your invention journey? The following are stories of invention written by their inventors because their paths to success just may show you the way. At the very least, they will entertain and inspire.