Showing results for "Sidekick" in Marketing & Sales

Welcome to Sidekick Strategies, Expert Interviews, your premier podcast for mastering inbound strategies. Whether you're a marketer, sales professional, service expert, Operations Ninja, or business owner using HubSpot, this is the place for you! Every week, we bring on a new expert to share the essential tips, tricks, mindsets, and best practices your business needs to reach its full potential. Ready to transform your approach with cutting-edge insights? Let's dive into the world of inbound strategies with this week's expert!

Welcome to The Update Algorithm by Sidekick Strategies – your AI-powered guide to HubSpot’s latest updates! Hosted by digital masterminds Ben Binary and Luna Logic, this duo decodes HubSpot news with precision and humor. Ben breaks down updates like a well-tuned algorithm, while Luna offers logical insights for real-world applications. Plus, human guests from the marketing and HubSpot world bring practical advice to help you stay ahead. Whether you’re optimizing your inbound strategy or rolling out new tools, The Update Algorithm delivers the latest insights with a cheeky AI twist. Let...

Artificial intelligence is no longer a futuristic concept reserved for big corporations – it’s a practical tool transforming marketing for businesses of all sizes. Recent data shows that 40% of small businesses in the U. S. were using AI tools in 2024 (up from just 23% in 2023) marketingprofs.com. This rapid adoption is driven by accessible, affordable AI platforms that level the playing field for small companiesorionpolicy.org.

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers.