Showing results for "Rara" in Business

Edward Louis Bernays (November 22, 1891 - March 9, 1995) was an American pioneer in the field of public relations and propaganda. A nephew of Sigmund Freud, Bernays touted the idea that "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." His books include Crystallizing Public Opinion (1923), Propaganda (1928), Public Relations (1945) and The Engineering of Consent (1955). The following recording was made in 1986.

Unable to make the 1908 Pennsylvania German Society's annual gathering due to illness, their president—businessman, religious leader, and politician, John Wanamaker—sent in a message he recorded "through this wonderful invention of Mr. Edison on the Edison phonograph." This recording recalls an anecdote of Leo Tolstoy's, in which the Russian writer stopped at the roadside and asked a farmer who was ploughing, "Friend, what would you do today if you knew positively you would die tomorrow?"

When Peter Otieno finally left formal employment to focus on his enterprises, he did not anticipate a world of politics and backstabbing the private sector. Leaving an illustrious career in a multinational organization that had systems firmly in place, Peter joins murky world of partnerships and weak governance structures. The book gives a candid account of the behind the scenes shenanigans of partnership that we rarely glimpse in the private enterprises.