Showing results for "Power" in Consumer Behavior & Market Research
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The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- By: Shoshana Zuboff
- Length: 24 hrs and 16 mins
- Unabridged
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Overall466
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Performance401
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Story399
An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...
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Had so badly wanted to like it
- By Apple Smith on 26-04-19
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The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- Length: 24 hrs and 16 mins
- Release date: 28-01-19
- Language: English
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£17.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- By: Aaron Rogan
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Unabridged
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Overall94
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Performance74
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Story74
The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...
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Addiction by design - Paddy Power Betfair
- By KingCharles on 14-10-21
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Release date: 14-10-21
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- By: Henrik Rodgers
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Unabridged
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Overall1
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Performance1
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Story1
If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Release date: 28-10-19
- Language: English
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£6.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- By: Bob Nease PhD
- Narrated by: Qarie Marshall
- Length: 5 hrs and 24 mins
- Unabridged
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Overall0
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Performance0
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Story0
As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- Narrated by: Qarie Marshall
- Length: 5 hrs and 24 mins
- Release date: 27-01-16
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- By: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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Overall13
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Performance13
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Story13
An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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Marketing vehicle for the author
- By Mat Brunt on 09-02-18
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release date: 11-05-17
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Power of Experiments
- Decision-Making in a Data Driven World
- By: Michael Luca, Max H. Bazerman
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Unabridged
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Overall3
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Performance1
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Story1
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Release date: 16-06-20
- Language: English
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£18.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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Overall8
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Performance8
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Story6
We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 28-05-19
- Language: English
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- By: Ian Ayres
- Narrated by: John H. Mayer
- Length: 9 hrs and 16 mins
- Unabridged
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Overall6
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Performance3
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Story3
Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that...
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Narrated by: John H. Mayer
- Length: 9 hrs and 16 mins
- Release date: 21-09-10
- Language: English
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Hispanic Market Power
- America’s Business Growth Engine
- By: Isaac Mizrahi
- Narrated by: Andrew Joseph Perez
- Length: 7 hrs and 39 mins
- Unabridged
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Overall0
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Performance0
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Story0
The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.
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Hispanic Market Power
- America’s Business Growth Engine
- Narrated by: Andrew Joseph Perez
- Length: 7 hrs and 39 mins
- Release date: 26-11-24
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- By: Eric Siegel
- Narrated by: Nicolas D. Frantela
- Length: 10 hrs and 7 mins
- Unabridged
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Overall10
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Performance9
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Story9
An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.
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Good overview but no technical content
- By Jason Newbatt on 22-09-16
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Narrated by: Nicolas D. Frantela
- Length: 10 hrs and 7 mins
- Release date: 30-12-15
- Language: English
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Vibe Marketing
- The Power of Emotion in a Noisy World
- By: Jeff Goldenberg
- Narrated by: Jeff Goldenberg
- Length: 1 hr and 33 mins
- Unabridged
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Overall0
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Performance0
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In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands. Drawing on real-world examples, expert interviews, and cutting-edge insights, this book explains how to craft a brand vibe that resonates with audiences at a deep, emotional level. Whether you’re a startup or an established enterprise, understanding the power of vibe can elevate your brand and cut through the noise of modern marketing.
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Vibe Marketing
- The Power of Emotion in a Noisy World
- Narrated by: Jeff Goldenberg
- Length: 1 hr and 33 mins
- Release date: 16-04-25
- Language: English
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- By: Marta L. Tellado
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Unabridged
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In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have...
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Release date: 20-09-22
- Language: English
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What's Working Now?
- Marketing in the Digital Age: The Power of Storybranding
- By: Shahla Hebets
- Narrated by: Kevin Erhard
- Length: 3 hrs and 58 mins
- Unabridged
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Overall0
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Performance0
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Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.
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What's Working Now?
- Marketing in the Digital Age: The Power of Storybranding
- Narrated by: Kevin Erhard
- Length: 3 hrs and 58 mins
- Release date: 07-12-23
- Language: English
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£11.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- By: Chuck Wall
- Narrated by: Don Hagen
- Length: 1 hr and 37 mins
- Unabridged
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Overall0
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrated by: Don Hagen
- Length: 1 hr and 37 mins
- Release date: 10-12-13
- Language: English
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£4.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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