Showing results for "Polaris" in Marketing

Go to Customer is a field guide for enterprise account teams tired of the manual work of account research and planning, the lack of systems and support for account expansion, and product-driven content that doesn’t align with customer needs. The core idea is simple: Flip the flow. Stop selling at customers and start building around what they need and are actively funding. When you work backward from customers’ priorities, you turn those priorities into bigger, faster wins. What you’re missing isn’t effort; it’s a system that shows you the customer clearly. CRMs track what you want to sell.

Polaris is a series of interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. Season 1 guests include executives from Coca-Cola, Neiman Marcus, Sur La Table and more.