Showing results for "Polaris" in Business & Careers

Working late at night, Lucas, a middle manager in a large organization, meets a custodian named Ted. The two strike up a friendship as Ted teaches Lucas three vital questions with the power to transform the disillusionment he is experiencing at work. Listeners follow Lucas as he learns how to shift from feeling like a victim to acting as a creator in his career. With the wise guidance of Ted and Kasey, a senior manager, Lucas applies the three vital questions and begins transforming his workplace relationships, with exciting results.

Go to Customer is a field guide for enterprise account teams tired of the manual work of account research and planning, the lack of systems and support for account expansion, and product-driven content that doesn’t align with customer needs. The core idea is simple: Flip the flow. Stop selling at customers and start building around what they need and are actively funding. When you work backward from customers’ priorities, you turn those priorities into bigger, faster wins. What you’re missing isn’t effort; it’s a system that shows you the customer clearly. CRMs track what you want to sell.

Synozur – the transformation company – is an advisory agency that reimagines business for our clients, navigating the complexities of leadership and strategy with ease. We deliver strategic advisory services and help define your "North Star" for business excellence. Polaris helps chart the course for business, technology and leadership transformation.

Polaris is a series of interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. Season 1 guests include executives from Coca-Cola, Neiman Marcus, Sur La Table and more.