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Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

In this audiobook, you will have gain tremendous insights, understanding, and basics of Big Data and how it can helps to identify new growth areas and product opportunities, streamline their costs, increase their operating margins, and above all, make better human resource decisions using efficient budgets.