Showing results for "Follow" in Decision-Making & Problem Solving

Leaders are always looking for an edge. That often sends many of them looking for the next big thing. Although leadership approaches and trendy management fads come and go, what remains the same? The qualities of a leader. Internationally-recognized leadership expert, speaker, and author John C...

You Are a Born Follower We all have a primal instinct to follow—yet in a society that idolizes leadership, this instinct often goes unnoticed and, therefore, unchecked and untrained. Most of us follow without conscious thought in all aspects of our lives—personal, professional, and otherwise. We adhere to our instincts, social norms, hierarchies, and popular opinions simply because that is what we’ve been taught to do. But this blind, unreasoned following isn’t just ineffective; it can be dangerous.

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.