Showing results for "F" in Sales & Selling

F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

This is a book of inspirational advice, motivation, and truths about surviving in global business in the 21st century. It’s a story through Leslie’s own limitless perspective on life. He sets out to prove that anything and everything is possible. It is a unique insight into building a sales empire through his eccentric outlook on life. Leslie maintains, “Give people the solution, there are already enough people focusing on problems.” It’s his story of living with the belief that things just don’t need to make sense.

Welcome to a journey of real insights into the art of selling. With over 35 years of diverse sales experience, I've encountered every imaginable product and service. My client list includes Toyota Motors, Cedars Sinai Hospital, Los Angeles Dodgers, Disney Corp, Warner Bros, Museum of Contemporary Art, Universal Studios, Los Angeles Convention Center, Honda Center, Tao Restaurant Group, MGM, BOKA Restaurant Group, Patina Restaurant Group, just to name a few. My initial training provided some effective methods, but it also exposed me to outdated and ineffective approaches.