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Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

Networking Nuggets will help you connect with great people you need to know and reconnect with awesome people you already know. Turn the art of networking and relationship building into something you look forward to and enjoy: build on the strengths you already have; find 10 extra minutes a day to network and nurture relationships; connect and learn from 10 types of people; and much more.

A Guide to Executing Film Content is a concise roadmap for advertisers, demonstrating how to navigate the complexities of managing and collaborating with external creative partners.

Advertisers use creative content to sell products or services. Creative film content (moving imagery) can reach consumers across multiple media platforms, including—but not limited to—television, the Internet, in-store, or on mobile devices. Creative content starts with an idea brought to life through the film production process, which consists of guiding principles centered on execution by way of specific tasks and actions.