Showing results for "Brain" in Sales & Selling

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will...

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase.

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

Will pressing the elevator button three times put it into “faster mode”? Did we break the secret elevator code? No. We all look for ways to break the “hidden codes” in our lives. Why? To better understand our world. Or maybe to discover shortcuts. It is the same when we try to understand our brains and the brains of our prospects.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Invisible Influence reveals the cognitive science behind why people say yes, and shows you how to engineer that moment without pressure, manipulation, or force. Rich Carr guides you through the exact system top professionals use to prepare conversations where adoption feels natural, voluntary, and permanent.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Are you tired of being overlooked in sales, business, or critical opportunities? Your skills, qualifications, and solutions are top-notch—but people don’t choose you. Why? Because there’s a gap between your real value and how it’s perceived. In today’s competitive world, presenting your value isn’t enough. You must influence others to perceive you as the obvious choice.

The main reason B players seldom become A players is not a lack of sales skill; it's all about getting a stronger mind-set. Mind-set is the determining factor in succeeding in any endeavor. This is especially true for salespeople. This book teaches you tools from NLP and neuroscience so you can break through any barrier that holds you back from your sales potential.

Tips, Tricks, and Secrets of Mastering Sales written by Tony Shark and published by Shark Brain Industries is a comprehensive and insightful guide for sales professionals seeking to enhance their skills and achieve mastery in the field of sales. This book covers a wide range of essential topics, including understanding the sales process, developing a winning mindset, mastering sales techniques, leveraging technology, communication skills, building high-performing sales teams, ethical considerations, personal growth, and continual improvement.

Global multimillion-dollar sales coach Ryan Dohrn shares proven sales training advice and methods to reinvent your sales game when selling to emotionally drained, inbox-dazed, virtual meeting-bored, sales-resistant customers in a pandemic-fatigued business world. From sales tips to sales coaching to solid sales training advice, this book is a must-listen for sales reps at any stage of their sales career.