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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Rare Talks, hosted by Jjuliaa Gangwani and presented by The Blue Moon,is your gateway to exclusive conversations with global changemakers, thought leaders and policymakers. We dive deep into the world of diplomacy, trade, art, culture, tourism and sustainable development. Each episode explores inspiring stories, groundbreaking initiatives and collaborative opportunities that shape our interconnected future. Join us as we bridge borders, celebrate diverse perspectives, and uncover the essence of global connections through thought-provoking interviews.