In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Genius Sports’ shock acquisition of Legend, and what it reveals about the future of sportstech, media ownership, and data-driven betting ecosystems.

Tune in to today’s episode to find out:

• Why Genius Sports’ acquisition of Legend could mark a turning point for the sportstech and sports betting data market
• What the shift toward combining media, audience, and data means for traditional sports data licensing models
• How valuable owned media audiences have become as rights costs continue to rise
• Whether media ownership now offers a safer long-term strategy than exclusive data deals
• How this move could reshape competition, partnerships, and operator planning around major global sporting events

Host: Fernando Noodt
Guests: Ted Menmuir & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC’s Editor-at-Large Ted Menmuir is joined by CEO of Betsson AB Pontus Lindwall as the pair discuss Betsson’s financial resilience, navigating regulatory and tax headwinds, and the strategic outlook for M&A and growth heading into a pivotal 2026.

Stay tuned to the second half of the podcast where SBC Media Manager Fernando Noodt is joined by Ted Menmuir to debrief the week’s biggest industry stories, including major M&A moves and what shifting investor sentiment means for European gaming PLCs.

Tune in to today’s episode to find out:

• Why Betsson continues to deliver record-level revenues and double-digit margins despite rising regulatory and tax pressures
• How Lindwall views taxation as a competitive filter between regulated and unregulated markets
• What Betsson’s €150m+ net cash position signals about its M&A ambitions
• Why Betsson is seen as a bellwether for European gaming stocks and what that means for the wider industry
• How investor expectations are shifting from cost-cutting to smarter, more enterprising leadership ahead of 2026

Host: Fernando Noodt
Guests: Ted Menmuir & Pontus Lindwall
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, host and SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir alongside a special guest, Tamsin Blow, Partner in the Litigation and Arbitration Group at CMS and a member of the International Masters of Gaming Law (IMGL), to break down the landmark Betfair Court of Appeal ruling and what it means for duty of care, player protection, and the future legal responsibilities of UK gambling operators.

Tune in to today’s episode to find out:

• Why the UK Court of Appeal rejected the argument that operators owe a common-law duty of care to gambling customers
• How negligence, breach of statutory duty, and breach of contract were assessed in the Gibson vs Betfair claim
• Where the legal boundary now sits between LCCP regulatory obligations and civil liability
• Whether failures in safer gambling practices could ever lead to compensation claims in future cases
• What this ruling means for both operator compliance strategies and consumer responsibility going forward

Host: Charlie Horner
Guests: Ted Menmuir & Tamsin Blow
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into the Betting and Gaming Council’s latest research on declining advertising spend, unpacking what it reveals about operator confidence, political pressure and the wider impact on the UK’s media and sports ecosystem.

Tune in to today’s episode to find out:

• What the BGC’s research actually tells us about falling marketing spend and who commissioned, funded and shaped the report
• Why a reduction in advertising may signal deeper uncertainty across UK-licensed operators
• Whether lower gambling visibility is really a “win” for critics of the industry’s media presence
• How cuts to gambling advertising could ripple through sports, marketing and broadcast sectors
• If reduced legal advertising risks creating space for illegal operators and more work for the new Illegal Gambling Taskforce

  
  

Host: Charlie Horner
Guests: Ted Menmuir & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss the UK government’s latest crackdown on illegal gambling and what it really means for the fight against the black market.

Tune in to today’s episode to find out:

• What the new Illegal Gambling Taskforce is, how it will operate, and what powers it’s expected to have
• Whether the Taskforce represents a serious escalation or another symbolic regulatory move
• How much of the UKGC’s £26m black-market budget could be absorbed by this initiative
• Why suppliers and payment providers may be the real pressure points regulators need to target
• What rising UKGC licensing fees signal about the state of UK gambling regulation in 2026

Host: Charlie Horner
Guests: Ted Menmuir & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman as the duo discuss the growing uncertainty around Maine’s proposed online casino market, the wider implications of prediction markets regulation in the US, and reflect on key industry moments in Jessica’s final episode as Managing Editor as she sadly departs SBC.

Tune in to today’s episode to find out:

• Why Churchill Downs is taking the Maine regulator to court and what’s really behind the lawsuit
• Whether Maine’s online casino plans are now in serious jeopardy
• Churchill Downs’ complicated history with iGaming and why it continues to resist expansion
• What the legal challenge could mean for other US states considering iCasino regulation
• How shifting federal sentiment around prediction markets could reshape the US gambling landscape

Host: Charlie Horner
Guest: Jessica Welman
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

And finally, we wish Jessica all the very best in her new endeavours, she’ll be hugely missed, but we can’t wait to see what she does next.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio unpack what the NHS England Health Survey reveals about gambling-related harm, stable headline metrics, and the growing pressure on public health systems to move from measurement to meaningful intervention.

Tune in to today’s episode to find out:

• What NHS England’s latest data really shows about problem gambling beyond the headline figures
• Why stable gambling harm metrics may still mask underlying public health challenges
• How NHS gambling harm measurements differ from UK Gambling Commission surveys and why that matters
• Whether the UK needs two separate approaches to tracking gambling harm and risk
• How the new statutory levy and NHS-led treatment framework could reshape prevention and care from April onward

Host: Charlie Horner
Guests: Ted Orme-Claye & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In Episode 700 of iGaming Daily, SBC Media Manager Fernando Noodt sits down with Adi Dagan, Senior Director of Partnerships at Optimove, live from the show floor at ICE Barcelona, to explore how partnerships have become a critical growth driver for iGaming businesses.

Adi explains why Optimove has shifted from a direct-sales mindset to a partnership-led strategy, focusing on building long-term relationships that deliver real commercial value for operators, platforms, and service providers. The conversation covers how Optimove works with partners across business, technology, and marketing, why retention has become the single most important metric in modern iGaming, and how “positionless marketing” is reshaping CRM and player engagement.

The episode also looks at how regulatory complexity is influencing CRM strategy, how responsible CRM can support compliance in newly regulated markets, and why deeper collaboration with the right partners is central to Optimove’s vision for 2026 and beyond.

In this episode, you’ll learn:

• Why partnerships have become a core growth engine for iGaming suppliers
• How Optimove builds long-term, value-driven partner relationships
• Why retention now sits at the heart of iGaming strategy
• How CRM can support operators in increasingly complex regulatory markets
• What “positionless marketing” means and how it changes CRM operations
• Why Optimove believes closer, more strategic partnerships are key to future growth

Host: Fernando Noodt
Guest: Adi Dagan, Senior Director of Partnerships, Optimove
Producer: Anaya McDonald
Location: ICE Barcelona

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