When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably?

In this episode, discover:

• How server-side tracking eliminates the 20-30% revenue gap plaguing most Shopify brands' analytics, bypassing Apple ITP and ad blockers to achieve 100% order relay from Shopify to your marketing channels
• Why Littledata's unified data layer synchronizes customer behavior, loyalty tiers, and product metafields across Meta, Google, and Klaviyo — enabling advanced segmentation without custom code or GTM configurations
• What changes immediately after installation: accurate conversion tracking that feeds real purchase data back into ad algorithms, even for orders from ChatGPT checkout and Shopify's Shop app

Edward Upton is CEO and Founder of Littledata, rebuilding e-commerce tracking infrastructure from the ground up to solve the data accuracy crisis affecting Shopify brands globally.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-442/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Most Shopify sellers have no idea they're breaking tax laws until it's too late—and the penalties are brutal.

In this episode, discover:

• Four types of nexus that trigger tax obligations beyond economic thresholds: physical locations, affiliate commissions, click-through traffic, and even trade show attendance create instant compliance requirements
• Why Amazon FBA sellers get blindsided when launching Shopify stores—Amazon handles sales tax automatically while Shopify puts the burden entirely on you, creating massive compliance gaps
• 2025's aggressive tax changes: Illinois eliminating transaction thresholds, California charging $800 minimum just to store one product, and states adding new service taxes monthly

Reuben Mattinson is CEO of RJM Tax Exemption, serving 4,000+ e-commerce businesses as the #1 rated tax compliance firm on TrustPilot in the Shopify ecosystem.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-441/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Most CRO agencies chase test velocity while your conversion problems go undiagnosed—here's the research framework that changes everything.

In this episode, discover:

• Why 80% of optimization work should happen before you launch a single test, using research to understand customer psychology instead of copying competitors
• The Intrasite Funnel diagnostic framework that reveals the four critical metrics Shopify's analytics completely miss (including the product discovery gap)
• How conversion rate is actually a vanity metric—95% influenced by ad spend and traffic source changes, not your button colors or layouts

Anthony Morgan is Founder and CEO of Enavi. He's built a reputation as a contrarian in the CRO space, pioneering "human-obsessed CRO" that prioritizes customer research over rapid-fire testing.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-440/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

AI is reshaping customer discovery, and if you're not showing up in ChatGPT or Perplexity recommendations, you're invisible.

In this episode, discover:

• Why Answer Engine Optimization (AEO) matters now—AI recommendations convert 5x better than Google clicks while 56% of searches result in zero clicks
• The revenue optimization framework that helped brands scale past 8 figures: converting just 3 more customers per 100 visitors doubles your ability to buy market share
• How to diagnose revenue leaks through funnel metrics (add-to-cart → checkout → completion) rather than chasing vanity metrics like overall conversion rate

Matt Stafford is Managing Director at Build Grow Scale. He's optimized over $1 billion in cart transactions and specializes in helping DTC brands scale profitably through data-driven optimization.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-439/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Shopify merchants generated $14 billion over BFCM weekend—but the real test starts now with fulfillment execution and operational strategy.

In this episode, discover:

• Why apparel, beauty, and toys grew 20-40% YoY while you're strategically timing inventory to avoid cash pressure (the inbound spike happened one week later than last year)
• How international markets exploded with Canada up 400% and Australia 250%, creating immediate expansion opportunities you can execute this quarter
• The exact moment to transition from self-fulfillment to 3PL—and why focusing on your core competency beats operational heroics at any revenue stage

James Solier is Senior Vice President of Central Operations at ShipBob. He oversees fulfillment operations serving thousands of DTC brands from startup to household names.

Whether you're doing $50K months or $5M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-438/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Bluetooth scanners failing during your busiest checkout rush is about to become a problem of the past.

In this episode, discover:

• How Shopify's new POS Hub eliminates the wireless peripheral failures that generate most retail support tickets—using wired connections that work with legacy hardware worth thousands
• Why 1-hour local delivery via Uber Direct integration matters more in the final December week (retail's biggest) than during Black Friday weekend
• How to enroll in-store customers into subscriptions and manage stock counts natively on POS across multiple global markets

Ray Reddy is VP of Retail at Shopify. He leads the team behind POS innovations for brick-and-mortar brands operating from single locations to global retail chains.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-437/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Most DTC brands lose 15-30% of their margin to return processing mistakes they don't even know they're making.

In this episode, discover:

• Why the "chaos corner" in your warehouse costs more than the actual refunds—from restocking delays to inventory write-offs that silently destroy profit margins
• How 50-500% return volume spikes in January-February create your biggest hidden opportunity to recover margin (not just process faster)
• The 5-minute Shopify integration that turns return data into actionable P&L insights before your next BFCM wave hits

Kyle Bertin is Co-founder and CEO of Two Boxes, a returns processing platform. His work touring major fulfillment centers at Outrider revealed the same problem everywhere: billion-dollar logistics operations with returns sections stuck 30 years in the past.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-436/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Most e-commerce teams are drowning in manual work that AI should be handling—but there's a massive gap between AI hype and AI that actually works.

In this episode, discover:

• How autonomous agents differ from chatbots and query tools—no more babysitting or constant prompting required for repetitive tasks
• The exact process one D2C fitness brand used to identify influencers from their top 5% customers in 5 minutes (previously took a team of interns months)
• Why the disconnect between data scientists and marketers is costing you money, and how AI agents bridge that gap to free up your team for strategic work

Ibby Syed is co-founder of Cotera and was one of the first data scientists at Peloton during their hypergrowth phase. He watched DTC brands scale rapidly while drowning in scattered customer data across disconnected tools.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-435/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify