Small and mid-sized Shopify brands have been priced out of the pro-level ad testing that eight-figure DTC brands rely on.

In this episode, Armen Mkrtchyan, CEO and co-founder of Extuitive, breaks down the AI system changing that:

• How 150,000 AI consumer agents rank and pressure-test ad concepts so you know what converts before launch
• The poly-intelligence process that turns one product photo into 20-plus validated variants, not a single ChatGPT guess
• Why you can upload existing ads for instant scoring, then push winners to a pre-built Meta campaign

Whether you're doing $25K months or $5M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-473/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/

Acquisition costs creeping up? If you're a Shopify brand treating creators as a gamble, TikTok Shop is turning them into a measurable acquisition channel.

In this episode, Myriah Castillo, president of Joybyte, breaks down:

- The "stoplight system" that tells you exactly which creator videos deserve paid ad spend
- How TikTok awareness drives a 20% to 40% lift in Amazon sales, tracked not guessed
- Why 80% of a healthy brand's TikTok Shop revenue comes from affiliates, and how to compound it

Whether you're launching your first product or scaling a $10M Shopify Plus brand, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-472/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/

Sorting your Shopify collection pages by bestsellers feels smart, but it quietly buries your highest margin products and leaks revenue.

In this episode, Julia Wawrzynek, Marketing Manager at Sortwise, breaks down:

• Why sorting for profit beats sorting for popularity, and how to surface high margin products without a clearance bin look
• The two metrics that prove your merchandising is working: click through rate by position and revenue per view (RPV)
• A 24 hour audit you can run from your phone to clear dead weight out of your top product slots

Whether you're doing $50K months or $500K months, this conversation delivers collection merchandising moves you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-471/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/

One Amazon brand added $215K in annual profit across 15 SKUs by replacing its software stack with coordinated AI agents.

In this episode, Chad Rubin, founder and CEO of Profasee, breaks down:

• How named AI agents own pricing, PPC, and demand planning, working your Amazon business 24/7
• Why coordinated agents beat disconnected point tools when a stockout should pause ad spend automatically
• The "Ask Me First" mode that earns your trust before agents touch a single price

Whether you're doing $50K months or $5M years, this conversation shows what a coordinated AI workforce can unlock for your margins.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-470/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Paying more for ads while 97% of your Shopify traffic leaves without buying? The cheaper growth lever is conversion, not acquisition.

In this episode, Krisztian Kiraly, International Partnership Manager at OptiMonk and former CRO agency founder, breaks down:

• How one brand lifted revenue 12% in under three months using AI product-page optimization, no extra ad spend
• Why AI-generated product images, benefit badges, and 3-bullet summaries move the 99% of buying decisions driven by emotion
• The traffic threshold (10K to 15K monthly visitors) where AI-powered CRO starts paying off for your store

Whether you're doing $50K months or $5M years, this conversation delivers conversion plays you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-469/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Your conversion rate is lying to you. If you're scaling a Shopify brand and treating CRO as a single number, this episode rebuilds how you diagnose what's actually broken on your site.

In this episode, Anthony Morgan, founder and CEO of Enavi, breaks down:

• Why the "intra-site funnel" beats conversion rate, with target baselines at every step: landing to product view, add to cart, and checkout
• How Grubbly Farms lifted subscription take rate from 15% to 45% without raising churn
• The "besides price" survey trick that uncovers the real friction killing your add-to-cart rate

Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-468/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Your attribution dashboard tells you ROAS dropped, but not what to do about it, and for scaling Shopify brands that gap costs real ad spend.

In this episode, Maxx Blank, co-founder and COO of Triple Whale, breaks down:

• Why Triple Whale's AI specialists (media buyer, creative director, conversion optimizer) now execute on ad accounts, not just report
• How a $15M brand had Moby build a working inventory forecasting app in 10 minutes
• The copilot-to-autopilot path that cuts your "ROAS dropped" question-to-action loop from days to minutes

Whether you're doing your first $1M or scaling past $15M, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-467/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks.

In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down:

• The "margin paper cuts" hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin
• Why most brands chase efficiency when they should chase profit, and how that costs them growth
• How brands unlock a 10-20% contribution margin lift in the first 60-90 days without spending more

Whether you're doing $500K years or $50M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-466/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify