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ZilckSound

ZilckSound

By: Zilck
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Think of this as Zilck in audio form: sharp ideas and bold stories that make you think differently about the business world around us.© 2026 Zilck - Practical News - A Wardport LLC publication. Economics Marketing Marketing & Sales
Episodes
  • Restaurants Don't Need Marketing – Ep. 7

    Restaurants Don't Need Marketing – Ep. 7
    Jul 14 2026

    The restaurant industry has a marketing problem, but not the one you think.

    In this episode, Rob Henley looks at what "The Bear" and The French Laundry actually understand about getting people to care, and why most of what we call restaurant marketing is a tax you pay for not having a reason to exist.

    This isn't a social media strategy. It's not a checklist. It's a conversation about the difference between making something people might try and making something they'll tell a story about, and why that distinction matters more than any ad budget.

    #RestaurantMarketing #TheBear #FrenchLaundry #RestaurantBusiness #BusinessStrategy #ZilckSound
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    10 mins
  • The Startup Failure Stat Is Lying To You – Ep. 6

    The Startup Failure Stat Is Lying To You – Ep. 6
    Jul 7 2026

    The "90% of startups fail" statistic is one of the most cited numbers in business culture, and one of the least interrogated. In this episode, we walk through what the statistic actually measures, what it flattens into the word "failure," and why the distinction between market collapse and founder exit might be the most important skill the statistic trains you out of building.
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    10 mins
  • Deadlines, Trust, and the Long Game – Ep. 5

    Deadlines, Trust, and the Long Game – Ep. 5
    Jun 30 2026

    Most marketing advice tells you how to get started. This episode is about how to last.

    Work for the long game. It's not fast. It's not glamorous. But it stays with you.
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    9 mins
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