Why is it important to make wine easy to understand and approachable? In this episode, we are joined by Marie Cheslik, an acclaimed author (“How to Read a Wine Label”),nurse, and former Michelin Wine Director. Together, we explore what goes through people’s minds when deciding on a wine, whether that happens at a Michelin-starred restaurant, at the supermarket, or even when asking friendswhat the deal is with no-alcohol wines.

Marie shares her journey into fine dining, writing, and ultimately social media, where she created an educational platform around wine with an entertaining approach, far beyond scores and tasting notes.

From guiding customers to choose wines that meet their expectations, to understanding every word on a label, to playing “guess the wine in 60 seconds,” Marie shares her views on zebra striping, non-alcoholic wines and the factorsshe believes play a key role in their success.

How do you go from driving trains in London to becoming one of the freshest voices in the wine world on social media?

In this episode, we are joined by Manny, the creator behind @mannydoeswine, to talk about his journey and how he’s breaking down the barriers of "snobbery" in the industry through social media.

Manny shares how a temporary job at Majestic by "accident" sparked a curiosity that led him to educate thousands during lockdown through virtual tastings.

We discuss the importance of making wine accessible, the rise of the No/Low alcohol movement in the UK, and why short-form content is key to engage younger consumers.

Es posible crear un vino sin alcohol que satisfaga al consumidor tradicional? 🍷 En este episodio profundizamos en la categoría de mayor crecimiento potencial y mayor desafío técnico de la industria.

Junto a Dante McDermott-Catena (Domaine EdeM / Catena Institute of Wine) y Tracy Sweeney (Tomorrow Cellars), analizamos:

• El Gap de Mercado: Por qué la cerveza sin alcohol tiene 6 veces más cuota de mercado que el vino.
• Tecnología: Cómo los nuevos métodos de desalcoholización preservan los aromas.
• El "Tiebreaker": Por qué la distribución es tan crucial como la calidad del producto.
• Psicología del Consumidor: Cómo superar la barrera del escepticismo.