You're Making Good Money. So Where Is It?
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You're Making Good Money. So Where Is It?
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For about three years of running this business, I tracked every dollar. Every launch, every retainer, every invoice. I could tell you within fifty bucks what I'd invoiced in any given month. I believed, based on that tracking, that I knew what I was building.
I did not know what I was building. Because revenue and income are not the same number. And in practice, I was treating gross revenue like it was money I had. It isn't. It visits, briefly, on its way somewhere else.
This is the first episode of From Paychecks to Portfolios, a three-part series about the thing nobody in the business space actually teaches: what you do with the money after it comes in. Not the marketing. Not the launch. The part that determines whether any of it actually builds something.
We start here: the gap between what comes in and what stays, why that gap exists, and why closing it has nothing to do with discipline.
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