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Your Branding Playbook

Your Branding Playbook

By: Abhay Khanna Holly Ferling
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Your Branding Playbook breaks down digital and branding into bite sized pieces. Join hosts Holly Ferling and Managing Director of Vesanique Abhay Khanna as they explore the latest trends in technology and branding, and share insights and tips to help you build a strong digital presence for your business. Whether you’re a small start up, or a large corporation, this podcast is here to take the complexities out of the digital and branding space, so you can take your business to the next level.

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Episodes
  • 12. DEBRIEF: AI Influencers are taking over!

    12. DEBRIEF: AI Influencers are taking over!
    Mar 27 2024

    Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

    AI continues to help us all with our jobs and businesses, but carefully constructed personas online are becoming the next evolution of technology. Major brands like Prada and Spotify are jumping on the bandwagon, pumping millions of dollars into collaborations with AI influencers. So what are the advantages, and where is the ethical line drawn? All will be discussed in this episode.

    If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.

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    16 mins
  • 11. TACTICS: Brand Collaborations - why they work and what to consider

    11. TACTICS: Brand Collaborations - why they work and what to consider
    Nov 2 2023

    Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

     Collaboration has been everywhere, from Barbie to the Matildas… but what makes a good collaboration? And what should you consider when looking at going down the collaboration path? Abhay and Holly discuss this and more in this week’s episode. 

     If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 
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    16 mins
  • 10. TACTICS: Why some digital projects fall short

    10. TACTICS: Why some digital projects fall short
    Aug 17 2023

    Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces. 

    The team explores the reasons why digital products fall short of expectations, including one example that blew out a budget by more than $50 million! Abhay shares his valuable tips and tricks to guarantee success for your next digital project. 

     If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 
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    10 mins
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