This week, we're remastering one of our favorite episodes from this time last year.

Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt.

• What is Branding / Rebranding?
• Famous Rebrandings
• Refresh vs Reposition vs Rebrand
• Law Firm Branding
• How Jim Got Started in Rebranding
• Reflecting Your Values & Goals
• Rebrand Marketing Tactics
• Notable Rebranding Experts Success
• Measuring Success
• Rebranding Mistakes to Avoid
• Jim's Mentors
• Podcast & Book Recommendations

A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are necessary to get the ball rolling. Understanding the nuances of brand strategy, design and identity, corporate and leadership communications, change management, customer experience design, and marketing and public relations is key to standing up a new brand for consumers to latch on to and relate to. Learn more about the philosophy of rebranding with Jim Heininger!

• Tom Foster of Foster Web Marketing
• Jim Heininger of Rebranding Experts

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level.

0:00 Introduction

1:57 Getting to Know Denis

3:45 Getting to Know Nathalie

5:07 Improving Resilience Through Hormesis

8:19 What Is Resilience in Business?

11:25 Right Brain Competencies + A.I. = Success

14:00 The Importance of Self-Responsibility

19:08 Finding Work-Life Synergy

23:06 The Nuances of Changing Habits

25:42 Sitting Is the New Smoking

27:00 How to Be Coachable

30:00 How to Be a Good Coach

32:52 Coach-Coachee Mutual Respect

36:24 Discovering Your “Why”

40:27 Closing Thoughts

Building Unshakeable Business Resilience and its companion Building Health Resilience Toolkit are two books dedicated to teaching the principle of hormesis to enhance an organization’s performance. In other words, they provide guidelines and insights into how organizations such as legal and medical practices can effectively microdose stressors into their workflow to develop opportunities for improvement in terms of synergy, focus, and productivity.

- Tom Foster of Foster Web Marketing
- Dr. Denis Cauvier of DenisCauvier.com
- Dr. Nathalie Beauchampof DrNathalieBeauchamp.com

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.