Working ON vs. IN your Travel Business
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Working ON vs. IN your Travel Business
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You don’t have a sales problem… you have a systems problem.
If your business feels chaotic, inconsistent, or stuck—this episode will hit.
In this conversation, Cyndi sits down with Brianna Glenn (founder of Milk + Honey & co-leader of Masters in Travel) to break down the real difference between working in your business vs. working on it, and why most advisors get it completely backwards.
Here’s the truth:👉 Hustling harder won’t fix broken systems👉 More clients won’t save you from chaos👉 And “just posting on Instagram” is not a marketing strategy
You’ll learn:
- Why building systems before scaling is non-negotiable
- How to stop being reactive and start building a business that actually works
- The biggest marketing mistakes advisors make (and how to fix them)
- Why your messaging should attract the right clients—and repel the wrong ones
- How to think about organic vs. paid marketing in today’s crowded landscape
If you’re tired of juggling everything, saying yes to the wrong clients, and feeling like your business is running you…
This episode will show you how to take back control and build something scalable, profitable, and aligned.