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Work Less, Earn More

Work Less, Earn More

By: Gillian Perkins
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Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!Copyright 2024 Work Less, Earn More Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Ep 316: Get ChatGPT to Suggest Your Videos? (here's how)
    Feb 10 2026

    In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience.

    First, I explore updating video titles for AI queries, noting its benefits for YouTube but lesser impact for ChatGPT. We discuss the practice of repeating questions in intros, stressing viewer experience over algorithm tactics.

    I highlight the value of transcripts and chapters for retention and cross-platform engagement while clarifying that tagging is largely outdated and not very helpful anymore. I also emphasize the importance of solid content over mere distribution on various platforms.

    Ultimately, I find many of the recommendations on my sponsor's list lack a strong foundation, so I tell you what to do instead, outlining truly effective methods for increasing the visibility of your videos.

    Chapters:
    0:00 Introduction to YouTube and AI
    2:39 ChatGPT and YouTube Optimization
    6:55 Best Practices for Video Titles
    10:02 Understanding Video Transcripts
    12:34 What Works for ChatGPT Suggestions
    16:15 The Best Way to Ensure Your Videos Rank Well on YouTube

    Are you a creator or business owner who wants to use YouTube content as a consistent source of visibility, leads, and income? That's exactly what Creator Fast Track will help you accomplish. Join the waitlist so you're the first to know when doors open this month:

    https://creatorfasttrack.com/waitlist

    FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    Show More Show Less
    19 mins
  • Ep 315: How to Start a SIDE-HUSTLE... and Turn It Into Your Full-Time Thing
    Feb 3 2026

    In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I encourage you to embrace gradual growth as your business evolves from 'baby' stages to a more established entity.

    I outline five essential mindset shifts, such as starting small, focusing on consistent effort, and prioritizing long-term sustainability over quick wins. I stress the importance of taking tangible steps and share a strategic action plan to launch side hustles effectively, highlighting the need to identify specific problems to solve and simplify service offerings.

    With practical strategies for gaining those crucial first customers, I advocate leveraging personal networks and online communities while focusing on relationship-building over advertising. I also underline the significance of systematizing operations early on to save time and prepare for scalable growth.

    I close by providing a checklist for assessing readiness to transition to full-time entrepreneurship, covering factors like income replacement and business systems. This episode is a treasure trove of actionable advice for aspiring entrepreneurs seeking to work less and earn more, and I hope it inspires you to navigate your path with clarity and confidence.

    Chapters:
    0:00 Starting Your Business Journey
    0:59 Mindset Shifts for Success
    6:55 Defining Your Business Concept
    12:45 Getting Your First Customers
    18:52 From Customers to Consistency
    20:12 Systematizing for Efficiency
    24:43 Scaling Your Business
    28:56 Creating One-to-Many Offers
    30:59 Building an Evergreen Sales Funnel
    32:57 Preparing for Full-Time Entrepreneurship
    35:56 Choosing the Right Business Idea
    42:03 Taking Action on Your Idea
    42:36 Wrapping Up and Next Steps

    Free course: Small Business 101: https://gillianperkins.com/101

    More FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    Show More Show Less
    43 mins
  • Ep 314: How to Stop Being the Bottleneck: Build a Business That Thrives Without You (with Laurie Stirling)
    Jan 27 2026

    In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework.

    Key Takeaways:

    • Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.
    • Bottlenecks: Identify key growth impediments such as cash flow and delivery capacity that often arise from founder over-involvement.
    • Scaling Strategies: Explore effective methods like empowering teams and leveraging technology to achieve scalability.
    • Asset Building: Focus on creating digital assets and efficient processes to enhance the business's sellability.
    • Freedom Pathways: Discuss multiple scaling options, including hiring talent and developing digital courses.

    This episode provides actionable insights for entrepreneurs looking to reduce hands-on management while ensuring business profitability and independence. Tune in for strategies to transform your business into a thriving, self-sustaining freedom machine!

    Chapters:
    0:00 Introduction to Freedom Machines
    2:00 The Journey of Business Ownership
    3:55 Laurie's Business Exit Strategy
    5:51 Lessons Learned from Selling a Business
    6:19 Transitioning to Helping Others
    7:23 Working with Online and Local Businesses
    8:30 Identifying Founder Dependency
    9:54 Scaling Beyond the Founder
    13:47 The Rockstar Method Explained
    16:33 The Power of One-to-Many Models
    19:02 Building Valuable Business Assets
    23:08 The Step Back to Scale Framework
    26:09 Common Bottlenecks in Online Businesses
    31:14 Diagnosing Your Business's Needs
    36:19 Finding Support and Resources

    Laurie's Links:
    Website: lauriestirling.com
    Instagram: https://www.instagram.com/laurie.stirling/
    LinkedIn: https://www.linkedin.com/in/lauriestirling/

    Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

    More FREE Resources to Grow Your Online Business:

    • Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    Show More Show Less
    38 mins
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