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Womenpreneur Asia

Womenpreneur Asia

By: Krista Goon
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Womenpreneur Asia is a podcast for women entrepreneurs in Asia to share what they have learned with other women who are in business or aspire to start businesses.

The Womenpreneur Asia podcast is hosted by Krista Goon, a Malaysian entrepreneur, author. communicator and marketer.

Each season features 14 heartwarming and inspiring stories of Asian women entrepreneurs across Asia. Each episode is a conversation between Krista and her Asian guest, filled with valuable insights and strategies.

All episodes are sponsored by Redbox Studio, a company that uses its own game, Big Timer, to train and teach entrepreneurship through workshops.

2020 WomenpreneurAsia
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • From Nail Art to Online Nail Academy: Systems-Building with Jessica Choong
    Jun 25 2026

    In this episode, Malaysian entrepreneur Jessica Choong shares how she transformed nail artistry into a scalable, affiliate-driven education platform.

    From moving from Malaysia to New Zealand to building an online nail academy and Gel X courses, she reveals how systems, mentorship, and authentic connections powered growth.

    Learn how she uses affiliates to mentor new students, partner with brands to cut costs and pursue cross-cultural learning to expand her reach.

    A journey of courage, experimentation, and generosity, this episode offers practical tactics for turning expertise and nail artistry into a lasting, impact-driven business.

    Listen to the full conversation to hear how one woman is designing a future where women empower other women through education and community.

    Show Notes

    • 00:01:00 — Jessica’s background: from fashion design in Penang to becoming a Malaysia Airlines cabin crew and then the big move to New Zealand.
    • 00:14:00 — The birth of the nail course: meeting demand and focusing on helping students gain financial independence.
    • 00:19:00 — Marketing the course: from Rae, the first student, to filming the online course and expanding online/offline options.
    • 00:31:00 — Building systems with affiliates: mentoring, teaching manuals, and hands-on practice via affiliate mentors.
    • 00:36:00 — Challenges and strategy: avoiding cold pitches, building a warm network, and planning for international growth.
    • 00:43:00 — The power of sharing knowledge: how generosity in teaching attracts opportunities and sponsorships.
    • 00:50:00 — Reflections on culture and community in New Zealand versus Malaysia; the value of being heard.

    3 Key Takeaways

    • Turn ideas into action: small starts can grow into large, opportunity-rich platforms.
    • Build a replicable system: affiliates and teaching manuals scale impact while maintaining standards.
    • Lead with connection: warm introductions and mentorship deepen trust and open doors.

    This episode is sponsored by RedboxStudio.com

    For the full show notes, visit WomenpreneurAsia.com

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    54 mins
  • Adaptive, Inclusive Clothing For The Disabled with Soumita Basu, India
    Jun 18 2026

    Indian entrepreneur Soumita Basu, founder of Zyenika, discusses adaptive clothing that fits real bodies and respects dignity.

    In a candid conversation, Soumita reveals the passionate journey from chronic pain to launching a fashion line that centers empathy, accessibility, and user experience.

    As a disabled entrepreneur, she shares the systemic barriers she’s faced—especially in banking and retail—and why inclusive design must begin with humility and care.

    From the daily realities as a disabled entrepreneur in Asia to the broader opportunity of serving aging populations and diverse bodies, this episode offers incredible insights for designers, founders and investors who want to build real inclusive businesses with heart and impact.

    Show Notes

    • 00:00 Soumita’s mission for Zyenika Inclusive fashion
    • 00:06 Empathy in design; avoiding homogenization of women
    • 00:12 The origin of Zyenika and initial challenges in access and supply
    • 00:20 The cost of dignity within systems that aren’t disable-friendly
    • 00:26 Policy and human hurdles faced by disabled entrepreneurs
    • 00:34 The shopping experience for the disabled
    • 00:43 Hidden business opportunities if inclusivity was taken seriously
    • 00:46 On incubator programs and practical pathways to support disability-led ventures
    • 00:47 Business based on care, authenticity and empathy

    3 Key Takeaways

    • Lead with empathy: inclusive design must start from the user’s body and daily life.
    • Accessibility is systemic: banking, retail environments and policy need practical changes, not just nice-to-have intentions.
    • Inclusion is a trillion dollar business: serving underserved markets strengthens growth, loyalty and ESG outcomes.

    This episode is sponsored by RedboxStudio.com

    For the full show notes, visit WomenpreneurAsia.com

    Sign up for new episode alert plus regional news and women-friendly opportunities:

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    51 mins
  • Solopreneur Turbulence, Identity and Growth with Wahn Punnapha, Thailand
    Jun 11 2026

    Wahn Punnapha of Thailand came from a secure FMCG corporate role. She is now a mindset and leadership coach who courageously and openly shares her bold journey from corporate leadership to solopreneurship.

    She explains how her identity crises and emotional turbulence became catalysts for growth—and she generously shares her four-part framework to guide women through the transition.

    From navigating family expectations to building trust and marketing a non-tangible service such as coaching, Wahn offers grounded, Asia-focused insights on turning personal disruption into personal impact.

    Tune in for honest reflections, actionable steps, and a reminder that fulfillment arises from aligning inner purpose with outer progress.

    • 00:00–00:04: Wahn’s focus on mindset coaching and location independence
    • 00:04–00:08: Leaving a secure corporate life; first steps into solopreneur role and the shift from marketing product to service
    • 00:09–00:12: Marketing herself and learning from different coaches (and one key thing she learned the hard way)
    • 00:13–00:22: Identity crisis, embracing emotional upheavals and the importance of a support system
    • 00:27–00:34: Balancing Asian family expectations with personal goals; understanding your love language
    • 00:36–00:40: Redefining success as a coach and solopreneur; internal metrics vs. external milestones; how to connect with Wahn online

    3 Key Takeaways

    • Identity crises are powerful catalysts for growth when met with a four-part framework: vision, why, tiny steps, and support.
    • Service-based businesses rely on trust and personal transformation, not just features—build credibility with clear outcomes and empathetic communication.
    • Balancing family responsibilities with entrepreneurship requires realistic planning and transparent conversations with loved ones; fulfillment matters as much as numbers.

    This episode is sponsored by RedboxStudio.com

    For the full show notes, visit WomenpreneurAsia.com

    Sign up for new episode alert plus regional news and women-friendly opportunities:

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    44 mins
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