In this episode of 'with Laura Esmond,' Laura dives into the essentials of crafting effective inquiry responses for portrait photographers. She discusses how to tailor your response to align with your business and offerings, emphasizing the importance of understanding your core product and unique differentiator. Laura also announces a potential name change for the podcast and provides insights on making personal connections with clients via phone calls and videos. Key concepts include portrait photography pricing, creating a personalized inquiry response, and balancing business with motherhood.

00:00 Introduction and Podcast Update

01:26 Understanding Your Unique Selling Proposition

05:29 Crafting an Effective Inquiry Response

10:26 Personalizing Your Client Interaction

13:13 Using Video to Enhance Inquiry Responses

17:31 Summarizing Key Points for Inquiry Responses

19:53 Conclusion and Final Tips

Connect with Laura:

• Get Rooted Waitlist: lauraesmond.com/getrooted
• Instagram: @reeseandcoportraits
• Website: lauraesmond.com

In this episode of the podcast, Laura Esmond shares reflections from a month-long break during the holiday season, including time spent with her family, prepping for the Peace and Profit Bootcamp, and welcoming new students into her Get Rooted program. She opens up about the common guilt many motherhood portrait photographers feel when stepping back from business tasks like social media, blogging sessions, or sending marketing emails.

Laura encourages photographers—especially those balancing motherhood and running a photography business—to honor the natural ebb and flow of life and business. She also shares powerful insights from the Peace and Profit Bootcamp, including mindset shifts around money, how to raise your prices with confidence, and how to ensure your portrait photography packages reflect the full value of the experience you provide.

Whether you're a newborn photographer, maternity photographer, or specializing in family sessions, this episode will help you reframe how you approach pricing, marketing, and the emotional load of growing a photography business while raising a family.

Timestamps:

00:00 Introduction and Welcome Back
00:46 The Importance of Taking Breaks
02:55 Holiday Reflections and Family Time
04:13 Peace and Profit Bootcamp Insights
08:14 Money Mindset and Pricing Strategies
16:51 The True Value of Money
25:07 Conclusion and Final Thoughts

Keywords: motherhood photographer, family photography, newborn photographer, maternity sessions, photography pricing tips, portrait photography business, money mindset for creatives, IPS for photographers, work-life balance, photographers who are moms, client experience photography, raising photography prices

In this inspiring episode of the podcast, Laura Esmond sits down with portrait photographer Tawni Adams to unpack the real and raw journey of transforming a photography business—from charging $300-$600 per session and burning out, to confidently booking consistent $1500+ sessions and even landing a nearly $12,000 sale.

Tawni opens up about the mindset hurdles she faced, the emotional rollercoaster of raising her prices, and how she almost gave up before things finally clicked. If you’re a photographer feeling stuck at lower price points or wondering if sustainable, high-profit portrait sessions are possible, this conversation is your permission slip to believe in what's possible.

What You’ll Learn in This Episode:

• Why Tawni originally thought no one would pay more than $500 for a session
• The exact mindset shift that helped her move from “overwhelmed and underpaid” to building a thriving, profitable portrait business
• How Get Rooted helped her break down her pricing, boundaries, and value
• The emotional weight of changing your business model while raising a family
• Why your first $1500+ client might be closer than you think
• How Tawni learned to trust the process and “let it simmer”
• What actually happens between $300 sessions and a $12,000 artwork sale

Resources Mentioned:
LEARN MORE ABOUT GET ROOTED – https://www.lauraesmond.com/getrooted
Follow Tawni Adams on Instagram: @tawniadamsphoto
Tawni’s website: https://www.tawniadams.com/

SEO Keywords:
photography pricing strategy, raise photography session rates, profitable portrait business, $1500 photography session, photography business coaching, Get Rooted program, luxury portrait pricing, family photographer success story, photography business mindset, how to increase photo session prices, photographer burnout recovery