Why the Best Idea Loses: How Storytelling Trumps Logic
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Why the Best Idea Loses: How Storytelling Trumps Logic
-
Narrated by:
-
By:
Gavin McMahon, CEO of Fast Forward, explains why superior ideas often fail and how the best-told ideas win. Drawing on three decades across engineering, the military, and consulting, he breaks storytelling in business into six practical genres and shows founders how to craft hooks, translate strategy, align culture, and use narrative alongside data and AI.
This episode gives founders a concise playbook for turning logic into persuasion: focus on value storytelling, give people agency, prove claims with numbers, and always make the story about the person you need to move.
adbl_web_anon_alc_button_suppression_t1
No reviews yet