Why Programmatic Display Still Belongs in Your Media Mix
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Why Programmatic Display Still Belongs in Your Media Mix
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About this listen
In this episode of the Brand Evolution Show, we examine why programmatic display still plays a critical role in a modern media mix—despite being misunderstood or written off as outdated. The episode reframes display as a channel for building familiarity, trust, and mental availability, rather than direct conversions, and explains how its true impact shows up across search, social, and overall efficiency. It’s a practical reminder that sustainable growth is cumulative, and some of the most valuable signals happen long before the click.
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