Why Most Subscription Brands Are Afraid of SMS (And What They're Missing)

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Why Most Subscription Brands Are Afraid of SMS (And What They're Missing)

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Most subscription brands avoid SMS because they're afraid it'll remind people to cancel. That fear is costing them long-term LTV. In this episode, I break down why SMS is one of the most underused tools in the subscriber journey, and how to use it the right way. What we cover:

Why fear of SMS is really just loss aversion in disguise
How SMS drives product adoption in the critical first month
Using text to give subscribers control: skip, swap, pause
Why SMS recipients show higher LTV even with an initial churn bump
Tools worth testing: Attentive, Klaviyo, Blueream, Recharge Concierge, and Skio
What to remove from your SMS flows (and where to send people instead)

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