Why Most Nonprofits Overlook Their Most Valuable Donors
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Why Most Nonprofits Overlook Their Most Valuable Donors
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About this listen
With decades of experience as a fundraiser, author, and educator, Lisa explains the key differences between charity and philanthropy, why entrepreneurs are often overlooked as major donors, and what nonprofits can do to address the cracks appearing in the giving pyramid.
She also shares her views on professionalising the nonprofit sector, rethinking overhead and salaries, and embracing tools like AI to better connect with supporters in an age of message overload.
Lisa provides us insights on:
- The key difference between charity and philanthropy — and why it matters for nonprofits.
- Why entrepreneurs are one of the most overlooked donor groups.
- How to avoid missing “diamonds in the rough” in your donor base.
- The impact of GoFundMe and peer-to-peer giving on traditional charities.
- What professionalisation means for nonprofits, from salaries to overhead.
- How digital tools and AI can help charities cut through the noise and engage supporters
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