Why Most Marketing Agencies Get It Wrong: Austin Rohleder on Building a Founder-First Agency
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Why Most Marketing Agencies Get It Wrong: Austin Rohleder on Building a Founder-First Agency
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Episode 27: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/ ) talks to Austin Rohleder (https://www.linkedin.com/in/austin-rohleder-ba6232213/) about building a founder-first marketing agency, leveraging AI and data, and the realities of growing a business from the ground up.
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Austin Rohleder is the founder of Capstone Marketing Group, a fractional CMO agency helping businesses manage their marketing from strategy through execution, with a strong focus on measurable business results.
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Chapters:
00:00 From Marketing Director to Founder
06:51 Building a Remote Team
08:53 The Hiring Lesson That Changed Everything
12:45 AI as a Business Superpower
19:51 Getting Your First 5–10 Clients
23:18 The Reality of Entrepreneurship
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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.