Why Most CRM Implementations Fail
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Why Most CRM Implementations Fail
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Why Most CRM Implementations Fail
Your CRM went live. Revenue didn't move. That's not a technology failure, it's a design failure.
In this episode, b10 founder and Managing Director Aiden unpacks why most CRM implementations fail and why the software is almost never the real problem.
Covering the five root causes of CRM failure, what high-performing implementations do differently, and the sequencing mistake that costs B2B businesses time, money, and commercial momentum.
Whether you're evaluating a CRM, mid-implementation, or stuck with a live system that's underdelivering, this episode will change how you approach commercial systems design.
Topics covered:
— Why CRM implementation failure starts before go-live
— The five root causes: undefined process, poor adoption, bad data, IT ownership, broken commercial architecture
— What Nucleus Research's $3.10 ROI figure actually means
— The difference between deployment success and commercial impact
— How to sequence a CRM implementation that performs
— How b10's Commercial Transformation Index (CTI) identifies the real constraint
Referenced:
→ b10 Commercial Transformation Index (CTI)
→ b10 CRM Services
→ Full article