Why Miraculous® Is a Best Practice in Developing an IP Across Different Platforms
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Why Miraculous® Is a Best Practice in Developing an IP Across Different Platforms
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Luca Bonecchi, VP of Licensing for Europe at Miraculous, is the perfect guest to discuss transmedia. After unveiling the secrets of The Smurfs’ success, it is now time to explore the world of Miraculous® to find out about the correct strategies to apply when working with IP across different platforms.
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