Why I Left Tech to Bake Cookies: From PM Leader to Food Entrepreneur
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Why I Left Tech to Bake Cookies: From PM Leader to Food Entrepreneur
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After years as a product leader in tech, Fabrice found himself at an unexpected crossroads: a layoff.
Instead of searching for another tech role, he took a risk he’d quietly dreamed about for years — starting a food business centered around traditional French butter cookies.
In this episode, we unpack:
- How he evaluated financial and emotional risk before making the leap
- The surprising economics of running a food business
- Why his first product wasn’t his final product
- The power of marketing and storytelling in building demand
- How AI tools now power everything from operations to content
- What it really means to “fail fast” outside of tech
This is a story about identity, reinvention, and courage — about choosing passion without abandoning discipline.
If you’re navigating your own second act, this conversation will resonate deeply.
Keywords: entrepreneurship, food startup, product launch, AI in business, marketing strategy, startup journey, business pivot, personal growth
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