Why Good Leads Go Cold | Small Business Sales Automation
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Sales automation for small business: how to build the follow-up system that keeps leads warm through every stage of the buying cycle, converts more quotes, and wins back deals that go quiet.
This episode covers the complete CRM automation framework for businesses that sell through conversations — from prospect nurture sequences to quote follow-up automation to pre-meeting preparation.
You'll learn:▸ Why buyer interest peaks and troughs — and how automated follow-up bridges the gaps▸ The SES method for lead nurture emails: Should Ask Questions, Endorsements and Stories▸ Fibonacci email sequencing: how to space automated follow-ups for maximum engagement▸ How to automate your sales meetings with a before, during and after system▸ Quote follow-up automation: how to handle warm and cold leads differently▸ Where to start with CRM automations — the priority order that delivers the fastest return
👉 Fibonacci follow-up sequencing — more detail: https://getsystemswise.com/video-lead-education-how-to-follow-up-in-the-first-90-days-ep10/
──────────────────────────────TIMESTAMPS00:00 - Why Good Leads Go Cold01:02 - How Buyer Interest Really Works (Peaks and Troughs)06:16 - The Follow-Up Email Formula: SAQs, Endorsements and Stories09:29 - Fibonacci Email Timing: How to Space Your Follow-Up Sequence13:06 - Automating Your Sales Meetings (Before, During and After)18:00 - The Quote Follow-Up Automation That Recovers Lost Revenue22:59 - Where to Start: CRM Automation Priority Order──────────────────────────────
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