In the first episode of our Modern CFO series for the Professional Services Podcast, discover why finance modernization is a priority for today’s CFOs in professional services firms. This episode features Kristin Bettorf, Partner and Professional Services Leader, Scott Duda, Partner, Assurance Services, and Alex Wiley, Director, CFO Advisory. Together, they discuss how the CFO role is evolving beyond reporting, what’s driving digital transformation, and where firms can focus to improve margins, visibility and performance.

Tune in to learn about:

• Why finance modernization is rising on the CFO agenda across professional services firms
• How the role of the CFO is evolving from financial reporting to strategic leadership
• What makes finance in professional services different from other industries
• The biggest obstacles firms face when trying to modernize finance operations
• Why people, process, data and technology all need to work together for progress to stick
• Why order-to-cash is often the right place to begin for firms looking for measurable impact
• How AI is being applied today through automation, analytics, forecasting and collections processes
• What three practical steps CFOs can take to begin the modernization journey

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