Digital identity is becoming one of the defining trust issues of modern life. Who should own our personal data? How can children be protected online without creating new privacy risks? And what does it really take for a technology brand to earn public trust when it handles some of the most sensitive information we possess?

In this episode of Just Curious, hosts Nicky Regazzoni and George Blizzard speak to Robin Tombs, co-founder and CEO of Yoti, the global digital identity platform. Robin explains how Yoti grew from a frustration with broken online identity systems into a company focused on helping people prove who they are safely, privately and simply.

The conversation explores the challenge of communicating complex technology in language that ordinary people can understand, and why warmth, clarity and transparency are central to building trust. Robin discusses Yoti’s B Corp status, its founding principles and the role of its independent Guardian Council in holding the company accountable.

He also explains how Yoti’s age estimation technology is being used across sectors including social media, gaming, vaping and adult content to protect children while preserving privacy. The discussion looks ahead to a future in which millions of UK adults may use reusable digital ID, reducing fraud and making online interactions safer. Above all, Robin argues that trust is not created by messaging alone, but by consistent action, ethical decision-making and designing every part of a business with the user’s interests in mind.

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