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What if the biggest value of your book has nothing to do with book sales alone?

In this episode, Meghan Stevenson explains why a book is more than a product. It is intellectual property, and that changes the way entrepreneurs should think about publishing. She breaks down the hidden advantages of traditional publishing, especially for experts, creators, and business owners who want their book to reach more people and create more long-term opportunities.

One of the biggest takeaways is that traditional publishing offers wider distribution, which gives your book a better chance of landing in bookstores, airport shops, and places beyond Amazon. Megan also highlights subsidiary rights, like international editions, magazine excerpts, and even film or TV adaptations. These rights can create added income, more visibility, and a bigger platform for your message.

This episode is especially useful for anyone deciding between self-publishing, hybrid publishing, and traditional publishing. It gives listeners a clearer understanding of what they may gain or give up with each path, so they can make a smarter and more aligned decision.

Episode Highlights:
(0:00) Intro
(1:11) The Rich AF example and why it matters
(2:13) What entrepreneurs give up outside traditional publishing
(4:13) Two major reasons traditional publishing stands out
(4:25) Why distribution gives books a bigger reach
(5:19) What subsidiary rights actually mean
(5:43) International rights and how authors earn from them
(6:52) First and second serial rights explained
(7:49) TV and film rights and when they happen
(8:31) Why rights are only valuable if the book has reach
(9:16) Real example of world rights sold fast
(9:33) Final advice for choosing the right publishing path
(10:07) Outro

Have a great idea for a book but don't know where to start? MeghanStevenson.com/quiz


Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal.

In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.

Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.