#1: Why AI in GTM isn't working (and what's underneath it)
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#1: Why AI in GTM isn't working (and what's underneath it)
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Every GTM team that's invested in AI in the last 18 months expected leverage. What they got was a sophisticated form of double-checking.
In this first episode of The Context Layer Tapes, Florin Tatulea and John Lloyd unpack fresh research from 50 senior GTM leaders at US enterprise companies. The top three things blocking them from getting value out of AI aren't three problems. They're one problem, showing up three times. And no, it's not the algorithms.
Florin and John break down why the AI conversation has been pointed at the wrong layer for years, why "nearly right" AI is the silent killer of time savings, and the play GTM teams need to run if they want AI to actually deliver.
AI thrives on context. Give it foundational context and watch it do wonders.