EPISODE 57

Brent Csutoras has spent nearly two decades inside Reddit, Digg, and the message-board underbelly of the internet - and he joins Kevin and Jason to explain why the human voice is now the most valuable thing in marketing. Brent breaks down why Reddit shows up everywhere in AI answers, the biggest mistakes brands make when they enter online communities, and how his team flipped Asurion from a toxic, "scam"-labeled brand into one that controls its narrative across every LLM. He shares the TikTok campaign that pulled in 300 death threats in 30 minutes (and still won the room), why owning the small negatives gives you control of the big ones, and why the next 12 months are a Reddit-and-AI land grab on the scale of short domains and links 20 years ago. If your brand is afraid to show up in the rooms where customers are actually talking, this episode is for you.

CHAPTERS

00:00 - The next 12 months is the land grab

00:45 - Marketing in a world where attention is harder to earn

04:01 - Welcome Brent: two decades inside the most misunderstood platform

06:39 - The biggest mistake brands make on Reddit

09:18 - How to reverse a toxic community (TikTok and Asurion)

13:15 - Why Reddit shows up everywhere in AI answers

17:40 - Stop selling features, start solving the real problem

21:24 - What every marketer should stop doing immediately

25:10 - The Reddit land grab and the brands sleeping on it

26:18 - The Asurion turnaround: owning the negative

31:02 - How to show up in AI answers beyond Reddit

LINKS

Connect with Brent Csutoras

OGS Media • LinkedIn

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Connect with Kevin

LinkedIn • X/Twitter

Connect with Jason

LinkedIn • X/Twitter