Where We Buy: Retail Real Estate with James Cook cover art

Where We Buy: Retail Real Estate with James Cook

Where We Buy: Retail Real Estate with James Cook

By: Where We Buy
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Where We Buy is a show about the things we buy and the places we buy them. Listen in as we tour top retail places and talk to fascinating people. James Cook researches retail and real estate for JLL.2024 Economics Marketing Marketing & Sales
Episodes
  • The Streets Where Brands Want to Be - Where We Buy #386

    The Streets Where Brands Want to Be - Where We Buy #386
    Jun 5 2026
    L3 Capital has a simple thesis: location, location, location. They find the streets where people want to be and invest in them. James spoke with Whitney Robinette of L3 Capital about how her firm is building prime urban retail portfolios in neighborhoods like SoHo, Williamsburg, Gold Coast, and Fulton Market. They dig into what makes a great urban retail location, why luxury brands are heading to unexpected places, and how tenant relationships drive the entire strategy. James Cook is the Director of Retail Research in the Americas for JLL.

    Subscribe: Apple Podcasts | Spotify
    Listen: WhereWeBuy.show

    Email: jamesd.cook@jll.com

    YouTube: http://everythingweknow.show/

    Read more retail research here: http://www.us.jll.com/retail

    Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
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    27 mins
  • ICSC 2026 Wrap-Up with Naveen Jaggi - Where We Buy #384

    ICSC 2026 Wrap-Up with Naveen Jaggi - Where We Buy #384
    May 26 2026

    Recording live from the JLL booth in the final hours of ICSC Las Vegas 2026, Naveen Jaggi, President, Retail Advisory Services for the Americas at JLL joins James Cook and Keisha Virtue to sum up the trends and themes from the largest commercial real estate conference in the world. Naveen shares his take on the state of retail leasing and the surprising resurgence of Class B and C malls. He also discusses the stressed consumer, the rise of value and discount retailers, the explosive growth of entertainment concepts in retail spaces, the expansion of Korean beauty and cosmetics brands into the US market, and how global retail markets compare.

    Keisha Virtue is the Retail Research Manager in the Americas for JLL.
    James Cook is the Director of Retail Research in the Americas for JLL.

    Subscribe: Apple Podcasts | Spotify
    Listen: WhereWeBuy.show

    Email: jamesd.cook@jll.com

    YouTube: http://everythingweknow.show/

    Read more retail research here: http://www.us.jll.com/retail

    Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
    Show More Show Less
    27 mins
  • Creating Real-World Experiences for Nike, Coinbase, and Taco Bell - Where We Buy #385

    Creating Real-World Experiences for Nike, Coinbase, and Taco Bell - Where We Buy #385
    May 29 2026

    Zack Teachout and Austin Mayer are with Hovercraft, a creative design practice that builds brand experiences for clients like Nike, Coinbase, Taco Bell, and BetMGM. They explain what it takes to get people away from their screens and into the real world. They share how Hovercraft designs retail spaces, temporary activations, and immersive installations that blend physical environments with technology. The conversation covers standout projects including a robotic basketball experience for Coinbase at NBA All-Star, a golf tournament activation for Taco Bell and Bad Birdie, and an interactive LED basketball court built inside an abandoned Las Vegas nightclub for BetMGM. Teachout and Mayer also discuss how they measure success, why shorter timelines often produce their best work, and the principles behind creating experiences that draw people in and keep them engaged.

    James Cook is the Director of Retail Research in the Americas for JLL.

    Subscribe: Apple Podcasts | Spotify
    Listen: WhereWeBuy.show

    Email: jamesd.cook@jll.com

    YouTube: http://everythingweknow.show/

    Read more retail research here: http://www.us.jll.com/retail

    Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
    Show More Show Less
    36 mins
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