When is enough, enough? cover art

When is enough, enough?

When is enough, enough?

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About this listen

There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship.

Key Takeaways

  • 00:12 – Recognizing when a product is ready to meet the world
  • 02:55 – Strip things back to the essentials first
  • 07:32 – Weighing real-world feedback from early users
  • 10:03 – Add the final layer of polish without overdoing it

Links and Resources

  • Fizzy is a modern spin on kanban. Try it for free at fizzy.do
  • "Quality: The Concept2 RowErg" from Jason's HEY World
  • Record a video question for the podcast
  • Books by 37signals
  • Sign up for a 30-day free trial at Basecamp.com
  • HEY World | HEY
  • The REWORK podcast
  • The Rework Podcast on YouTube
  • The 37signals Dev Blog
  • 37signals on YouTube
  • @37signals on X
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